Empowering the whole organization to decide with data, not just coders.

Aislan Greca wearing a t-shirt reading '-guesswork +data' in blue and red lighting

I am Aislan Greca, a data scientist specialized in change management processes. For more than 20 years, I have worked at the intersection of data, technology, and organizational transformation. What drives me most is not simply building models, but ensuring they take root in corporate culture.

My academic foundation started with a B.A. in Public Relations from the State University of Londrina (UEL). In my Master's in Management, I focused on natural language processing (NLP) and social psychology, studying how technology decodes collective discourse and behavior. That is where I realized that data without human literacy changes nothing.

Holding degrees in Data Analysis and Data Science from the Virtual University of the State of São Paulo (UNIVESP), I lead data culture and AI initiatives at a major enterprise: literacy programs, analytical thinking, non-technical AI adoption, and the change management that sustains it all. I have trained over 500 professionals, taught as a university and corporate professor, spoken at national and international summits, and won 1st place in the Austrian Government's Samba Meets Waltz Hackathon with an electricity tokenization solution on blockchain.

My principle is straightforward: technology must be accessible. Presenting numbers is not enough. The entire team must understand what to do with them.

Education & Credentials

Public record: verifiable diplomas, awards, and keynote appearances

  • B.A. in Public RelationsState University of Londrina (UEL)
  • M.Sc. in Management (NLP & Social Psychology)University of Taubaté (UNITAU)
  • B.Sc. in Data AnalysisVirtual Univ. of the State of SP (UNIVESP)
  • B.Sc. in Data ScienceVirtual Univ. of the State of SP (UNIVESP)
  • Former University ProfessorCommunication & Business Management
  • Corporate University LecturerData & Applied AI
  • POP National AwardFederal Council of Public Relations
  • ABERJE National Business Communication AwardBrazilian Association for Business Communication
  • IBP National Social Responsibility AwardBrazilian Petroleum and Gas Institute
  • 1st Place, Energy Blockchain TokenizationSamba Meets Waltz Hackathon, Austria

Keynotes & Speaking Engagements

  • Kommunikationskongress (Berlin). Keynote “Developing AI agents to monitor public debate” alongside AGENTS.inc.
  • AI&Data Leaders (São Paulo, 2026). Speaker on data culture and executive AI management.
  • Data, Analytics & AI Summit (DAAI, Blueprintt, São Paulo, 2026). Enabling non-technical teams while preserving governance and data quality.
  • Startup Summit (Florianópolis, 2024). AI agents for public discourse analysis.
  • 10th Mining & Communities (Revista Mineral). AI in community relations and stakeholder engagement.
  • Corporate workshops on data literacy, analytical inquiry, and AI for business teams.

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My Methodology: Thinking Like a Detective

I am an unconditional Batman fan, and what captivates me is neither the car nor the gadgets. It is the method. Batman does not prevail through brute force: he prevails because he observes, correlates clues others overlook, and uncovers underlying patterns first. That is why he is known as the World's Greatest Detective. That is exactly how I approach data.

Every engagement starts with a detective's question: what is hidden in these numbers that no one has connected yet? The breakthrough almost never resides in a single metric. It emerges from the unexpected intersection of two data points that previously seemed unrelated.

Aislan Greca smiling with Batman neon sign and coding monitor in background
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